FOR IMMEDIATE RELEASE
New York, NY – June 3, 2025 – FreePress Directory has published an in-depth interview titled “Building Trust in the Age of AI: An Interview with MAXBURST CEO Andrew Ruditser on Brand Optimization” featuring insights from Andrew Ruditser, CEO and co-founder of MAXBURST, Inc., on how B2B companies must adapt their brand optimization strategies for AI-driven search environments.
The comprehensive interview explores how brand optimization has fundamentally shifted from traditional consistent messaging to establishing companies as trusted, authoritative sources that AI systems can confidently reference and recommend. Ruditser discusses the critical importance of E-E-A-T signals – Experience, Expertise, Authoritativeness, and Trustworthiness – in gaining AI credibility and visibility.
“Brand optimization used to be about consistent messaging and visual identity across touchpoints. Now, it’s fundamentally about establishing your company as a trusted, authoritative source that AI systems can confidently reference and recommend,” Ruditser explained during the interview.
The article covers key topics including AI credibility requirements for B2B brands, authority signal development, special considerations for regulated industries, content strategy evolution, and measurement approaches for the new landscape. Ruditser also addresses common mistakes companies make and provides guidance on evaluating AI-readiness.
The interview highlights MAXBURST’s Intelligent Experience Optimization (IXO) framework and S.T.E.P. process for monitoring AI interactions and building stronger brand authority signals across AI-powered platforms.
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About FreePress Directory: FreePress Directory is a modern press release and business listing syndication platform connecting journalists, media outlets, and PR professionals through an AI-powered distribution network. The platform ensures breaking news reaches audiences within minutes while maintaining rigorous standards for press release distribution and business directory services.
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